Chua Ke Wei

Head of Marketing

Fitness First

Chua Ke Wei brings over 12 years of experience in marketing across various industries. Passionate about enabling businesses, her expertise goes beyond traditional marketing, using insights to achieve commercial goals through marketing strategies that combine storytelling with data-driven approaches. This blend of creativity and analytics marks her position as a marketer who thrives on integrating hard data with soft creativity for positive business impact and audience engagement, as she aligns sales and marketing goals. 

In her current role as Head of Marketing at Fitness First Singapore, Chua leads marketing transformation initiatives with a sharp focus on aligning strategies with business goals, building lasting brand connections, and shaping innovative customer experiences that drive growth and loyalty.