{"id":10084,"date":"2024-05-22T21:57:22","date_gmt":"2024-05-22T21:57:22","guid":{"rendered":"https:\/\/custom.marketing-interactive.com\/socialmixer\/?p=10084"},"modified":"2024-05-22T22:01:48","modified_gmt":"2024-05-22T22:01:48","slug":"jeff-cheong-2","status":"publish","type":"post","link":"https:\/\/custom.marketing-interactive.com\/socialmixer\/chua-ke-wei\/","title":{"rendered":"Chua Ke Wei"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/custom.marketing-interactive.com\/socialmixer\/wp-content\/uploads\/sites\/2\/2024\/05\/Fitness-First_Ke-Wei-Chua_Photo.jpg&#8221; title_text=&#8221;Fitness First_Ke Wei Chua_Photo&#8221; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3>Chua Ke Wei<\/h3>\n<h4>Head of Marketing<\/h4>\n<h5>Fitness First<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Chua Ke Wei brings over 12 years of experience in marketing across various industries. Passionate about enabling businesses, her expertise goes beyond traditional marketing, using insights to achieve commercial goals through marketing strategies that combine storytelling with data-driven approaches. This blend of creativity and analytics marks her position as a marketer who thrives on integrating hard data with soft creativity for positive business impact and audience engagement, as she aligns sales and marketing goals.\u00a0<\/p>\n<p>In her current role as Head of Marketing at Fitness First Singapore, Chua leads marketing transformation initiatives with a sharp focus on aligning strategies with business goals, building lasting brand connections, and shaping innovative customer experiences that drive growth and loyalty.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chua Ke Wei Head of Marketing Fitness FirstChua Ke Wei brings over 12 years of experience in marketing across various industries. Passionate about enabling businesses, her expertise goes beyond traditional marketing, using insights to achieve commercial goals through marketing strategies that combine storytelling with data-driven approaches. This blend of creativity and analytics marks her position [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-10084","post","type-post","status-publish","format-standard","hentry","category-2024-speakers-sg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2024 Speakers SG - Chua Ke Wei<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/custom.marketing-interactive.com\/socialmixer\/chua-ke-wei\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Speakers SG - Chua Ke Wei\" \/>\n<meta property=\"og:description\" content=\"Chua Ke Wei Head of Marketing Fitness FirstChua Ke Wei brings over 12 years of experience in marketing across various industries. 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